Leonardo O'grady

Chief Brand Strategist

Leonardo is a chief brand strategist who comes from a legacy of creative storytellers. He is energised by solving business problems and taking brands from liked too loved to iconic.

After completing his BA at McGill University and MA at Johns Hopkins University, Leonardo began his career in Italy, working with EMI, Virgin, Paramount, and Universal Pictures. Later moving to Singaporehe launched several divisions for DDB building their capabilities in events, digital, promotions, CRM, and brand consulting. Furthermore, Mr O'Grey took on several roles over a 13-year tenure in Asia and later Europe, leading communications across a portfolio of brands and leading Sprite Globally.

Mr O'Grey believes Iconic Brands earn their status by having deep purposeful relationships with people, thereby gaining trust and love.